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Demystifying sustainability.
Building fashion brands of the future.

Better Fashion Consultancy founded by Natalie Binns is the solution for fashion brands who want to improve on sustainability and sales. We help brands to reduce their impact on people and planet and achieve their commercial goals at the same time.


At Better Fashion Consultancy it is important to us that better brands thrive, so we tap into our years of retail experience to ensure our work with you delivers on sustainability as well as delivering cost savings or additional revenue streams.


Let us set you up for sustainability and success.

About Natalie Binns 

Natalie Binns founded Better Fashion Consultancy after a successful career as a fashion buyer for global brands.

With nearly two decades in the fashion industry, Natalie has become a trusted voice on sustainable fashion, providing expert opinion for BBC Radio 4 Woman's Hour, Drapers and The Washington Post and contributing to the All Party Parliamentary Group for Ethics and Sustainability in Fashion. 


Work With Us



Whether your business needs support with retail strategy, sourcing or sustainability, we work with you as an extension of your team.



Need an expert speaker to upskill or inspire your team? We work with all types of businesses to deliver bespoke workshops on sustainable fashion. 

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Clarity Call

Get support, advice and resources in a 1-1 video call. A taster of what consultancy can do for your business without jumping straight in.

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Client Feedback

Natalie Binns has been an invaluable asset to Jakke, providing exceptional guidance on sustainability practices.


Natalie's insightful recommendations, strategic approach, and passion for sustainability have not only positively impacted our brand image but have also fostered a genuine sense of responsibility within our team.


Working with her has been a transformative experience, and we highly recommend Natalie for anyone seeking a knowledgeable and proactive advisor in the realm of sustainability and fashion.

Ready to get started?

Book a call to discuss your brief

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