Sustainability is more than a buzzword it's something both new and established fashion brands must be considering for the good of people and planet, as well as to remain competitive in the market place. Thankfully consumers are becoming more educated everyday, asking who made their clothes and making buying choices based on what their clothes are made from. Sustainability will soon no longer be a USP, it will be expected of all fashion brands. 

 

But what does it mean to be sustainable?

 

Fashion is one of the most polluting and damaging industries in the world and just some of the ways we can work more sustainably are: 

  • by ensuring our raw materials come from a sustainable (renewable and non-polluting) source

  • limiting waste materials in the supply chain

  • reducing the use of water

  • ensuring workers are not exposed to harmful chemicals

  • paying workers a living wage

  • providing solutions for clothes recycling

  • reducing unnecessary packaging

 

I can help you to understand what sustainability means as well as help you incorporate this into your business. 

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