Launch, grow & scale your fashion brand responsibly and profitably.

Factory Sourcing Retail Strategy Sustainability Range Building Low MOQs

Ready to scale your fashion brand with clarity, confidence and consistent sales?

Start To Scale is a strategic 1:1 support programme for fashion founders who want to grow their brand beyond the messy middle. Led by 18 years of industry expertise, it gives you the clarity, structure and support to turn overwhelm into growth.

Imagine if scaling felt different…

Feel clear-headed with a product strategy that drives consistent revenue

Build confidence in your decisions with an expert who’s been there

Simplify development and production so you can focus on growth

Strengthen your brand positioning to attract the right customers

Scale your business with systems and strategy, not sleepless nights

We work with just two founders per month to ensure deep, tailored support. Joining the waitlist means:

⚡️ You’ll be first in line when doors open

⚡️ You’ll get early access before spaces go public

⚡️ You’ll receive practical tips and insights in your inbox while you wait

More ways to work with us

Omnes launched a brand with us

"Natalie is very passionate and knowledgeable about sustainability. She is extremely hardworking and was managing lots of different people, factories and suppliers for a soon to
launch new brand at the time. There was a lot going on and an enormous amount of pressure on her but she handled everything promptly and professionally and always with a smile on her face. I could not recommend her enough."

Alex got some much needed clarity

"I had a fantastic 1:1 clarity call with Natalie and was really impressed! She is incredibly knowledgeable and really took the time to talk me through some key questions I had. She clearly outlined how she could support me, which made me feel confident and excited about the process. I'm looking forward to working with her in the near future as I continue to build and shape my new womenswear brand."

P joined our supplier masterclass

"It was a super helpful session, really enjoyed it and Natalie was honest and practical throughout. Honestly it was a way more useful hour and a half than a whole week's course i did a UAL last year! It really felt like it was being run by someone who knew what they were talking about. So thank you!"

About

Better Fashion Consultancy, founded by Natalie Binns, is dedicated to helping fashion founders launch and grow successful, responsible brands that make a real impact.

At Better Fashion Consultancy, we believe that building a brand that thrives both commercially and responsibly is essential for the future of fashion.

Natalie Binns founded Better Fashion Consultancy after a successful career as a fashion buyer for global brands.

With nearly two decades in the fashion industry, Natalie has become a trusted voice on sustainable fashion, providing expert opinion for BBC Radio 4 Woman's Hour, Drapers and The Washington Post and contributing to the All Party Parliamentary Group for Ethics and Sustainability in Fashion.

Get to know Natalie

As seen on TikTok

Fashion startup advice

Retail analysis

Sustainability 101

and more!

Don't miss a thing @natalie_binns

Trusted by

Jakke took advantage of our sustainability expertise

Natalie Binns has been an invaluable asset to Jakke, providing exceptional guidance on sustainability practices.

Natalie's insightful recommendations, strategic approach, and passion for sustainability have not only positively impacted our brand image but have also fostered a genuine sense of responsibility within our team.

Working with her has been a transformative experience, and we highly recommend Natalie for anyone seeking a knowledgeable and proactive advisor in the realm of sustainability and fashion.