Before setting up in my consultancy, I was a buyer for 12 years for some of the world's most recognised brands.
I loved my job but hated working in an industry that I knew was incredibly polluting and damaging on a global scale. Although I had a lot of responsibility, sales targets and wider business expectations meant that I had very little power to change the way things were done. I thought about leaving the industry all together but knew the industry was even less likely to improve without change-makers on the inside.
In short, a buyer is responsible for the clothes you see in store - what the collection looks like, how much to sell each piece for, how much to
produce and when to deliver it. They work closely with factories to make it all happen. The role requires commercial awareness, an unwavering focus on the target customer and a keen grasp of numbers. I knew this experience would be really valuable to small businesses without the luxury of a large team.
So 2019 I set up my consultancy to work with purpose-driven and sustainably-minded brands, using my expertise to help businesses BE the change that the fashion industry needs.
Who I've worked with:
Since I started my consultancy I've worked with over 30 fashion businesses, been a frequent guest on BBC Radio 4 including Woman's Hour, guest lectured for The Prince's Trust and The University of Westminster, written course content for the National Fashion College, Sydney, hosted a panel at The WIP Sustainability Summit and judged Drapers Den alongside Touker Suleyman and Christopher Raeburn.
I have a unwavering commitment to proving that it is possible for fashion businesses to be both sustainable and commercially successful and welcome all opportunities to help build a better fashion industry,