
About Natalie Binns
Before setting up Better Fashion Consultancy, Natalie Binns had a successful career in buying with globally recognised brands including ASOS.com, BHS and Allsaints.
Living in Sydney, Australia for a period of 4 years and travelling frequently to Asia to connect with skilled garment workers was what awakened Natalie to the huge impact of the fashion industry on people and the planet. Natalie was driven to use her commercial skills and passion for sustainability to help fashion brands reduce their impact and become the more conscious choice. In 2019, Better Fashion Consultancy was born.
Since launching her consultancy Natalie has advised 100s of fashion businesses, been a frequent guest on BBC Radio 4 including Woman's Hour, guest lectured for The Prince's Trust and The University of Westminster, written course content for the National Fashion College, Sydney, hosted and spoken on various panels and featured as a returning judge in Drapers Den alongside Touker Suleyman.

Natalie's driving force is to effect system change so she welcomed the opportunity to speak at the 2024 All Party Parliamentary Group for Ethics and Sustainability in Fashion and Hairdressing and attend the parliamentary roundtable on clothing poverty and fashion waste hosted by fashion social enterprise Give Your Best.

Speaking & Workshops
Natalie Binns has delivered workshops on many aspects of sustainable fashion for businesses like The WIP, Fashion District London, Wondr and Enterprise Nation as well as guest lecturing for the University of Westminster.
Specialist topics include:
- Launch a sustainable fashion brand
- What it means to be a sustainable business
- Working ethically with suppliers
- Balancing social responsibility with profit
- Greenwashing
- Circularity, secondhand shopping, rental and repair
- Ethical sourcing and buying practices
Workshops are created bespoke for each client and can be delivered in person or online.
Email nat@nataliebinns.co.uk to discuss working with Natalie to deliver a workshop or training.
Writing
Natalie has built a strong following on LinkedIn and Instagram thanks to her thought provoking commentary on sustainable fashion and conscious consumerism.
As well as sustainable fashion, Natalie writes on topics close to her heart including intersectionality and queerness.
Metro - The backlash against Naomi Campbell's PLT collection isn't because she is black
QueerAF - How I navigate the femme vs. masc discourse as a queer woman
To commission an article, please email nat@nataliebinns.co.uk with the subject line "commission".
Community
In her downtime Natalie is a passionate advocate for the queer community and runs a successful social group for LGBT women and non-binary people in south London. South East Sapphics was founded in 2023 and is now a community of 200+ people.
