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About Natalie Binns

Before setting up Better Fashion Consultancy, Natalie Binns had a successful career in buying with globally recognised brands including, BHS and Allsaints

Living in Sydney, Australia for a period of 4 years and travelling frequently to Asia to connect with skilled garment workers was what awakened Natalie to the huge impact of the fashion industry on people and the planet. Natalie was driven to use her commercial skills and passion for sustainability to help fashion brands reduce their impact and become the more conscious choice. In 2019, Better Fashion Consultancy was born.

Since launching her consultancy Natalie has advised 50+ fashion businesses, been a frequent guest on BBC Radio 4 including Woman's Hour, guest lectured for The Prince's Trust and The University of Westminster, written course content for the National Fashion College, Sydney, hosted and spoken on various panels and featured as a returning judge in Drapers Den alongside Touker Suleyman.


Natalie's driving force is to effect system change so she welcomed the opportunity to speak at the 2024 All Party Parliamentary Group for Ethics and Sustainability in Fashion and Hairdressing and attend the parliamentary roundtable on clothing poverty and fashion waste hosted by fashion social enterprise Give Your Best


Natalie has built a strong following on LinkedIn and Instagram thanks to her thought provoking commentary on sustainable fashion and conscious consumerism. 

As well as sustainable fashion, Natalie writes on topics close to her heart including intersectionality and queerness. 

MetroThe backlash against Naomi Campbell's PLT collection isn't because she is black 

QueerAFHow I navigate the femme vs. masc discourse as a queer woman

To commission an article, please email with the subject line "commission". 


In her downtime Natalie is a passionate advocate for the queer community and runs a successful social group for LGBT women and non-binary people in south London. South East Sapphics was founded in 2023 and is now a community of 200+ people. 

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