If you're just starting out with your idea to launch your dream fashion brand, it can feel like you've been thrown into a maze without a map. I’m always meeting entrepreneurs who are seeking expert help, after many lonely months pouring time and money into a brand that is getting nowhere. They all say the same thing, they underestimated how difficult it would be.
The speed at which the fast fashion industry delivers the latest trends into the market has misled people into think that producing a clothing range is easy or fast. When I speak to aspiring founders, they often think that starting a fashion brand is as easy as finding a factory, giving them a design, producing it in bulk and putting it on a website to sell. They have no idea how complex the process actually is.
The key to launching a successful brand is to arm yourself with knowledge and understand the process from the very start. That way you are prepared for what’s coming and can plan (and budget!) accordingly.
Have you ever wished that someone would just break down all the steps needed to start a fashion brand?
Well here it is, an easy to follow, downloadable guide to starting a fashion brand.
But first, let me introduce myself..
I’m Nat, a fashion brand consultant and former fashion buyer with nearly two decades’ experience in helping fashion businesses launch and grow. After working in global multi-million pound businesses, I set up my own consultancy to bring big brand thinking to small brands. I want to drive success for the little guys, the businesses doing things the right way and prove that sustainability sells.
So whether you are an existing brand founder or your sustainable fashion brand is just a glint in your eye, I’m here to help.
I am so confident that this checklist to starting a fashion brand will serve as the perfect framework for you if you are trying to start a fashion brand. It covers 6 key areas:
Market Positioning
Design
Product Development
Placing a bulk order
Bulk Production
Sales and Marketing Strategy
There are almost 30 steps but I promise you that knowing these steps up front is a much better position to be in than getting 10 steps in and realising you still have 15 steps to go, am I right?
If after reading through the steps you feel overwhelmed, don't worry, I still feel that way sometimes nearly 20 years in! But I’m here to help, get in touch and let's see if we are a good fit to work together.
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